Google+ Project Unleashed

The search engine giant Google finally answers to Facebook with Google+. This social networking site is currently in “limited field stage”. The Google+ project brings friend streams, group video chat and group messaging to Google’s millions of users. Google+ invites have not been available to the public, but apparently Google is prepared to test the service with a larger group. Google+ users will find a button that allows them to invite their friends on the Google+ Stream page. Invites are also available if a Google+ user shares content with a non-user via email.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. To bring the nuance and richness of real-life sharing to software including you, your relationships, and your interests Google+ have a lot to offer.

Are you on Google+? Have you got a Google+ invite yet? Let us know what you think of Google’s social service in the comments.

Microsoft Office 365 To Be Launched

Office 365 is Microsoft’s effort to offer business customers a cloud-based alternative to its traditional desktop and server products. Office 365 unites Microsoft’s Office Web Apps with hosted versions of Exchange and SharePoint along with Lync, which kicks in the online communication and collaboration piece.

Jon Roskill one of the Microsoft executives and corporate vice president of Worldwide Partner group confirmed that Office 365 would be released to customers on June 28. The product, which was available in beta phase since April, will be offered in two basic versions. The entry-level Office 365 for Professionals and Small Businesses will include Office Web Apps, Exchange, SharePoint, and Lync online, along with an external Web site and cost $6 per user per month. The larger-scale Office 365 for Enterprises will throw in additional features, such as instant messaging, online meetings, and video conferencing, and will be available in four variations ranging in price from $10 to $27 per user per month.

Steps to Select Keywords

SEO can be exciting and the work can be easily achievable even for a small team. Many times it is noticed that even though having a website or a blog, not much time is spent on SEO. Hence, our effort does not pay off.

It’s natural for a company to think that they have the best insight where relevancy or targeted keywords are concerned. But, in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. Therefore, it’s very important to do sanity check to find out which keywords actually work best for your product or service.

Here are few steps to select the right keywords:

Own Brand Terms

Create your brand name. So first you should search for your brand name and see where you rank. f you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).

In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.

Get Keyword Suggestions

Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. While adding keywords in the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.

Beat Competitors

Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Check if you have missed out any important keywords.

Narrow Down Keyword List

Compare your resulting keyword list by relevancy, competition, search volume and current status. Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. Look at global monthly searches and competition.

Plan to Rank the Targeted Keywords

Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.

Google Doodle

Doodles are simple drawings that can have concrete meaning or may just be abstract shapes. Some popular kinds of doodles include cartoon versions of teachers or companions in a school, famous TV or comic characters, invented fictional beings, landscapes, geometric shapes and patterns, textures, banners with legends, and animations made by drawing a scene sequence in various pages of a book or notebook.

Google has had many logos since its renaming from BackRub. The company also includes various modifications and/or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events. These special logos, some designed by Dennis Hwang, have become known as Google Doodles.

The first Google Doodle was created in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. Hwang has been designing the Google Doodles ever since.