Choosing the right keywords for your website is an important part of the process of search engine optimization and making your site more visible to search engines and searchers alike. Anyone can think of relevant keywords for their business, but to be successful you will have to find the keywords that are not only achievable but will also bring in traffic to your website. It is suggested to do your market research, and then you follow that up with your keyword research.

First think about who is your target audience, and what the primary focus of your website will be. Jot down a list of words that you think people might type into search engines when looking for your site. Don’t worry about being perfect just be creative and choosy. Try not to target keyword phrases that are too competitive first.


Each page on your site should have one to three related keyword phrases that are site-specific. For example,say you have a page all about coffee mugs. Good phrases to target on this page would be coffee mugs, ceramic coffee mugs, or unique coffee mugs. See what I mean? They’re all related, and they’re all pointing at the same general content on the page.

Your keywords should be used throughout your site copy – where they make sense – as well as in your title tag and various meta tags. Don’t go nuts and start inserting keywords every other word, because this is considered bad form.


It takes a while to get the hang of finding the right keywords that work, but once you’ve mastered this skill, you’ll really see how this can benefit your site.