We understand that people wants to know how search works. Google has been making a big deal about wanting to be more transparent about its search algorithm. With a control over revealing all the secrets of course, Google has been doing a great job with plenty of algorithm announcements. Recently, the company announced many of the subtler algorithmic and visible feature changes.
Here is the recent list of changes:
Related query results refinements
Sometimes we fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for [rare red widgets], you might not be as interested in a page that only mentions “red widgets.”
More comprehensive indexing
This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.
New “parked domain” classifier
This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.
More autocomplete predictions
With autocomplete, we try to strike a balance between coming up with flexible predictions and remaining true to your intentions. This change makes our prediction algorithm a little more flexible for certain queries, without losing your original intention.
Fresher and more complete blog search results
We made a change to our blog search index to get coverage that is both fresher and more comprehensive.
We added new signals to help us make better predictions about which of two similar web pages is the original one.
Live results for Major League Soccer and the Canadian Football League
This change displays the latest scores & schedules from these leagues along with quick access to game recaps and box scores
It might be something new to you that your Facebook page is getting indexed by search engines. It helps your customers find your page when they use Google or any other search engines which is very important for your business reputation.
But more than that, search engine optimization for your Facebook page is not something new for you to learn. If you have been doing SEO for your website, the same rules apply to your Facebook page. It is important to start with your keywords, or the search terms that you want to target. Then create content for these keywords.
The only difference is that there are some places within a Facebook page that are more SEO-friendly than others. Today’s post is based on what to do effectively to push your Facebook page up search engine rankings:
Use business name in Custom URL and Custom Tabs
Search engine spiders put a premium on your custom URL, page title and tab title, so be sure to use your business names in all these places. Your customers are going to try and find you using your business name, so promote it like crazy.
Use your Info and About us Tabs
It is within your Info and About Us tabs that you talk about your business and tell people where to find your website, your physical store and just about anything about you and your business. Make sure that you include keywords and search terms in your copy for these two tabs. Refrain from using images as these images are not going to be indexed by search engines!
Mind your Custom Tabs
The truth is that even your wall posts are getting indexed on search engines, but it is temporary. Yet, you should still write your wall posts with SEO in mind. Better yet, take time to create SEO friendly custom tabs. Use your keywords in your headings, bold them in the body of your copy, and include your keywords in titles.
With the Panda update, a lot of “experts” are saying that link building is no longer important when it comes to getting higher rankings on search engine. That is simply not true. Even for your Facebook page, getting quality links from different sources is very important to help it ranks well on search engines. Search engine spiders use incoming links to your tabs and Facebook page to gauge just how important and authoritative your page is.
SEO for your Videos and Photos!
Video titles are very important because search engines give it a whole lot of importance. Insert your keywords to a relevant video; put your business name as the file name of your company logo, use filenames that reflect what is in the image or video that you are posting.
Google+ will allow multiple admins to manage a brand page “before 2012,” Kristoffer Sorensen, a Google marketing strategist, said on in a live Q&A on Wednesday.
Currently, brand pages are tied to one admin account that has total control over the page and profile. This has been a point of frustration for social media managers who have multiple team members updating their company social profiles.
Until two weeks ago, when Google gave select third-party apps early access to the Google+ API, the only solution was for a team to share one login or for one person to maintain the Google+ page alone. These situations are less than ideal because they can cause security and workflow issues. When the social media management tools in the pilot program integrated Google+ posting, companies not using these tools were still at a loss. Even some social managers using one of the six select services with Google+ are struggling as they wait for the early Google+ API to iron out some kinks.
Sorensen and his team addressed other popular feature requests in the live Q&A. While scheduled posting and events integration seem to be up in the air, the Google reps said analytics, widely-available Hangouts on Air and mobile page management are in the works.