Twitter Web Analytics, a new tool announced Tuesday, which will enable publishers to track how much traffic Twitter is bringing to their sites. Twitter Web Analytics, should help provide some clarity to website owners who rely on the information network for content distribution. With more than three million web sites using the Twitter button, this tool will give a sense of its effectiveness and how content is shared on Twitter. The tool is free and currently in beta stage. The web analytics tool will be available to all publishers over the next few weeks.

It’s powered by BackType, the social analytics company that Twitter acquired in July. Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.


A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.