1) Making its privacy policies easier to read.
2) Aggregating data across products for Google and user experience.
3) Arguing that it’s easier to take your data and go somewhere else.
Coming 1st March, Google is collapsing its more than 60 different product-specific privacy policies and terms of service into one overhauled, streamlined document that more accurately reflects the search giant’s priorities. The shift in policy came up as Google worked to revamp a confusing maze of privacy policies for each service. The search giant did away with all those policies, replacing them with a single set of rules to govern all the data it collects. From Google’s point of view, this will serve to make the Web more relevant, its chief objective.
But still for many web users, this caused a bit of shock between work and personal uses. Here’s how this boils down:
The bad: Unified user experience aside, it was kind of nice to have my YouTube personas different from say, Gmail and Google+. Philosophically it makes sense. Emotionally I’m not so sure I’m on board the one for all approach.