Choosing the right keywords for your website is an important part of the process of search engine optimization and making your site more visible to search engines and searchers alike. Anyone can think of relevant keywords for their business, but to be successful you will have to find the keywords that are not only achievable but will also bring in traffic to your website. It is suggested to do your market research, and then you follow that up with your keyword research.
First think about who is your target audience, and what the primary focus of your website will be. Jot down a list of words that you think people might type into search engines when looking for your site. Don’t worry about being perfect just be creative and choosy. Try not to target keyword phrases that are too competitive first.
Each page on your site should have one to three related keyword phrases that are site-specific. For example,say you have a page all about coffee mugs. Good phrases to target on this page would be coffee mugs, ceramic coffee mugs, or unique coffee mugs. See what I mean? They’re all related, and they’re all pointing at the same general content on the page.
Your keywords should be used throughout your site copy – where they make sense – as well as in your title tag and various meta tags. Don’t go nuts and start inserting keywords every other word, because this is considered bad form.
It takes a while to get the hang of finding the right keywords that work, but once you’ve mastered this skill, you’ll really see how this can benefit your site.
How to make Google crawl your AJAX content?
User engagement through Ajax based content is the new mantra of today’s web development. Websites that use AJAX to load content are much quicker and provide a better user experience. But the problem of indexing Ajax based web content damages the SEO potential of your website.
Being a renowned SEO service provider, we have been dealing with various eCommerce sites that use Ajax for enhancing their usability. Doing SEO for such websites has been a tough job for us. But we have found a successful way out to deal with this problem. Today we will share our SEO experiences for Ajax based content.
Why search engine can’t crawl Ajax?
If you look at the url structure of such application you will notice that in most of the cases it remains same and sometimes followed by a # character with some parameter. So for search engines you are having a single url for all your web content through Ajax. Yet the problem doesn’t ends here. The contents your page is retrieving through Ajax, loads in a specific HTML attribute ( say <div id=”ajax”> –your content — </div> )
If you see the page source of our web page, you will find no content within this attribute except your default one. It’s because the process is asynchronous one. Thus it makes impossible for the algorithm or crawler to find your content and so it can’t be indexed of cached by any existing search engine including Google.
Though technically it is impossible to index Ajax based content but Google is the only search engine that has made a way out. Geeks call it Hashbang. A url bidirectional method between #! to escape_fragment. A live example can be seen in every Twitter url structure.
Let’s discuss how you can set up your hashbang url as an OnPage seo factor.
- 1. Set up your ajax based content url structure as domain.com/ajax.php#!content1 where content1 is the ajax function parameter.
- 2. Set up an addition page as domain.com/ajax.php?_escaped_fragment_=content1
- 3. Make sure that both the url have same content. The first one is for the user and the second one is for the search engine.
How it works?
When Google finds any hashbang url structure, it understand that the page is serving an Ajax based content which can’t be readable. So it automatically makes a bidirectional transition and search for the content through a predefined key _escape_fragement along with the parameter as shown above.
If it can find any content over there then it assigns that content to your hashbang url structure. Thus you can have a different url along with content for every ajax based operation only if you like them to be indexed.
A detail report can be found in http://code.google.com/web/ajaxcrawling/docs/specification.html
Hope this will help you to make your ajax based application crawlable by Google.
Keyword research is the most important and valuable part of SEO. It’s the basic foundation of your SEO architecture. Choosing right keyword can boost up you sales figure whereas the whole set of SEO process becomes worthless if keywords are not chosen wisely.
Being an Internet Marketing professional, i usually like to share and exchange views about SEO trends and search pattern within the industry. While doing so I have witness that many webmasters are keener towards link exchange and collecting referrals rather than spending quality time on keyword research. This doesn’t mean that I am opposing link building. What I would like to convey is – if you bow a mango seed than you can’t expect guava from that, no matter how much of fertilizers you have used over there.
So, it is essential to fix you goal first and then choose the best valuable keyword that can prove to be worthy. But the question comes- how to choose a valuable keyword?
1.Think as a Consumer:
Pretend yourself to be a consumer of your product. Forget the fact that you own the site. Just ask yourself:
- a) Is the keyword relevant to the product or services offering over the site?
- b) Will searchers who find your site through this term find the likely answer to their implied questions?
- c) Will this traffic result in financial rewards/
If you can hear the YES from the core of your heart then go for it. Otherwise try some different set of keywords.
2. Check out paid listing competition in major search engine:
Search engine data analysis revels that paid listing contributes around 88% of total online marketing expenditure. Thus following through prevailing competition of display ads in SERP you can judge the value of your keyword. Basically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
3. Look out local and global search volume in Google Adword Tool or Bing Adcenter.
Google Adword Keyword tool is meant for helping webmasters in Keyword Analysis. Using this tool, you can have an approximate idea about your keyword search volume. Google Adword Tool even provides geographical based information about all those alike keywords that resembles your desired one. Similarly you can also try for Bing Adcenter data for more clear view about consumer search pattern.
4. Use Google Insight for comparing search volume pattern
Google Insights for search is meant for comparing search volume patterns across specific regions, categories and time frames. It provides an idea about the consumer demand pattern throughout the year, so that you can choose the best suitable timeframe and location for your product marketing. Check out your competitors using Google search operators:A search operator adds additional parameter of exact match in Google SERP output. Operators like allintitle:, allinurl: etc helps in identifying your exact competitor. Using Alexa Global rank, you can have an idea about your competitor’s online traffic data. Thus it will guide you in deciding which keyword we should follow and which not to.
Above all I would like to say that Keyword research is all about utilizing your marketing common sense based on statistical data analysis. But always be sure about what you are heading up to.
SEO can be exciting and the work can be easily achievable even for a small team. Many times it is noticed that even though having a website or a blog, not much time is spent on SEO. Hence, our effort does not pay off.
It’s natural for a company to think that they have the best insight where relevancy or targeted keywords are concerned. But, in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. Therefore, it’s very important to do sanity check to find out which keywords actually work best for your product or service.
Here are few steps to select the right keywords:
Own Brand Terms
Create your brand name. So first you should search for your brand name and see where you rank. f you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).
In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.
Get Keyword Suggestions
Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. While adding keywords in the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.
Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Check if you have missed out any important keywords.
Narrow Down Keyword List
Compare your resulting keyword list by relevancy, competition, search volume and current status. Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. Look at global monthly searches and competition.
Plan to Rank the Targeted Keywords
Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.
A title tag is the line of text that is usually displayed at the top of the browser window. Title tags are one of the most important SEO tags for any site.
The limitation length of a title tag to be displayed is between 60-70 characters for most search engines. If your title tag crosses 70 characters limit, your title will be cut off to its limitation on the search results page. So it’s very important to think of a good and relevant title tag that would suite the purpose.
Search engine spiders determine the page topic with the title tags. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. Remember, the text included in the title tag is also the text that will appear in the SERPs (search engine results pages).
For example, let’s say you have a SEO site in India which deals in SEO service. You’ve selected SEO service to be your main keyword. So using “seo services in India” is the most relevant keyword that could be used in the title tag. Since the title is the first factor, the spider will crawl it first, will “read” it and then examine the rest of the page finding the keywords used in other places on the page to determine how relevant the title is to the rest of the content. If the content, H tags, and title tag all relate—you’re in business! This is why it’s so important to target the most critical keywords in the title tag.
Follow this tactic, and create unique titles that are relevant to each page and avoid keyword stuffing. This improves the effectiveness of those tags and will increase the search engine rankings for your keywords.
Google is looking more at social media these days. There has been an increased importance of links which are placed through social media websites as Facebook and Twitter, where shortened URLs are extremely used. So many webmasters are concerned about how Google treats short URL’s in terms of SEO.
Matt Cutts recently addressed in a video that custom URL links functions like any other URL. He also confirmed that there is no negative impact on a company’s search engine optimisation. He also added, “If we try to crawl a page and see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners, like bit.ly or goo.gl, will do, if we see that 301, then that will pass PageRank to the final destination.” So, in general, there is no harm in using short URL’s.
He also added that in Twitter’s web pages many links are nofollow link. So those links that are on web page may not necessarily flow PageRank, but those links might be found in some other way – maybe a data feed or something like that.