Keyword research is the most important and valuable part of SEO. It’s the basic foundation of your SEO architecture.  Choosing right keyword can boost up you sales figure whereas the whole set of SEO process becomes worthless if keywords are not chosen wisely.


Being an Internet Marketing professional, i usually like to share and exchange views about SEO trends and search pattern within the industry. While doing so I have witness that many webmasters are keener towards link exchange and collecting referrals rather than spending quality time on keyword research. This doesn’t mean that I am opposing link building. What I would like to convey is – if you bow a mango seed than you can’t expect guava from that, no matter how much of fertilizers you have used over there.

So, it is essential to fix you goal first and then choose the best valuable keyword that can prove to be worthy. But the question comes- how to choose a valuable keyword?


1.Think as a Consumer:

Pretend yourself to be a consumer of your product. Forget the fact that you own the site. Just ask yourself:

• a)      Is the keyword relevant to the product or services offering over the site?
• b)      Will searchers who find your site through this term find the likely answer to their implied questions?
• c)      Will this traffic result in financial rewards/

If you can hear the YES from the core of your heart then go for it. Otherwise try some different set of keywords.


2. Check out paid listing competition in major search engine:

Search engine data analysis revels that paid listing contributes around 88% of total online marketing expenditure. Thus following through prevailing competition of display ads in SERP you can judge the value of your keyword. Basically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.


3. Look out local and global search volume in Google Adword Tool or Bing Adcenter.

Google Adword Keyword tool is meant for helping webmasters in Keyword Analysis. Using this tool, you can have an approximate idea about your keyword search volume. Google Adword Tool even provides geographical based information about all those alike keywords that resembles your desired one. Similarly you can also try for Bing Adcenter data for more clear view about consumer search pattern.


4. Use Google Insight for comparing search volume pattern

Google Insights for search is meant for comparing search volume patterns across specific regions, categories and time frames. It provides an idea about the consumer demand pattern throughout the year, so that you can choose the best suitable timeframe and location for your product marketing. Check out your competitors using Google search operators:A search operator adds additional parameter of exact match in Google SERP output. Operators like allintitle:, allinurl: etc helps in identifying your exact competitor. Using Alexa Global rank, you can have an idea about your competitor’s online traffic data. Thus it will guide you in deciding which keyword we should follow and which not to.


Above all I would like to say that Keyword research is all about utilizing your marketing common sense based on statistical data analysis. But always be sure about what you are heading up to.