Content Publishing Tips for Facebook Page

In this social media age there are very few amongst us who does not have a Facebook account. We all love to connect with our loved ones. Though different people with different perspective connects with Facebook. Some connects just to have fun with friends and family and some for business purpose to market and promote their brands and services. Whatever the reason may be, but I have noticed that many people lacks in interacting with their fans. Today’s post will help you to increase your engagement and interaction with fans so that they will keep coming back and provide you with valuable feedback that will drive inquiry and sales and keep you on top of your market segment with real time comments.

Keep Your Post Short
A good headline for your post and keeping the post length to less than 250 characters generates the more interaction and engagement. It would generate 60% more likes, comments and shares than posts greater than 250 characters. A short and precise post will save a lot time for your fans to go through it.


Post Photos, Videos and Quotes
High definition photos and videos in graphic detail and vivid color provide engagement levels more than plain and simple text. Research shows that a post including a photo album, a picture or a video generates more engagement than the average post respectively.


Post Consistently
There are many people who post once in a month or week that decreases the interaction and engagement with fans. Posting once a day is normally a good place to start. A good rule of thumb is to have one marketing message for every nine to ten informational posts.


Ask Question Using FB Application
Facebook has a native questions app that is very easy to use. You can find out what is important to people by asking questions of your customers and prospects of how you can improve your business. The interaction and vote can be as simple as one “click”.


Reward Your Fans
You can use your Facebook “Page” to not just promote but distribute coupons or link to promotions.


Be Updated
Breaking news on Facebook that is relevant for your audience can drive more interaction and engagement. So posting the updated news right on time is the best practice.


Localize your Post if Needed
Some of your posts might only be relevant for a subset of your fans. For example, if you are only making some products in specific countries, you might want to promote these products only to people in this country. When using the status button when you post to your News feed you can send a post just to one country. Use the geo-targeting feature to make sure that only the people who would find your post valuable will see it.


I would appreciate if you could reach us through your comments here regarding how you liked the post and if the tips have increased your interaction and engagement with your friends. Have a great day!