Tag Archives: seo tips

Steps to Select Keywords

SEO can be exciting and the work can be easily achievable even for a small team. Many times it is noticed that even though having a website or a blog, not much time is spent on SEO. Hence, our effort does not pay off.

It’s natural for a company to think that they have the best insight where relevancy or targeted keywords are concerned. But, in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. Therefore, it’s very important to do sanity check to find out which keywords actually work best for your product or service.

Here are few steps to select the right keywords:

Own Brand Terms

Create your brand name. So first you should search for your brand name and see where you rank. f you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).

In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.

Get Keyword Suggestions

Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. While adding keywords in the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.

Beat Competitors

Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Check if you have missed out any important keywords.

Narrow Down Keyword List

Compare your resulting keyword list by relevancy, competition, search volume and current status. Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. Look at global monthly searches and competition.

Plan to Rank the Targeted Keywords

Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.

SEO Tips for Title Tags

A title tag is the line of text that is usually displayed at the top of the browser window. Title tags are one of the most important SEO tags for any site.

The limitation length of a title tag to be displayed is between 60-70 characters for most search engines. If your title tag crosses 70 characters limit, your title will be cut off to its limitation on the search results page. So it’s very important to think of a good and relevant title tag that would suite the purpose.

Search engine spiders determine the page topic with the title tags. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. Remember, the text included in the title tag is also the text that will appear in the SERPs (search engine results pages).

For example, let’s say you have a SEO site in India which deals in SEO service. You’ve selected SEO service to be your main keyword. So using “seo services in India” is the most relevant keyword that could be used in the title tag. Since the title is the first factor, the spider will crawl it first, will “read” it and then examine the rest of the page finding the keywords used in other places on the page to determine how relevant the title is to the rest of the content. If the content, H tags, and title tag all relate—you’re in business! This is why it’s so important to target the most critical keywords in the title tag.

Follow this tactic, and create unique titles that are relevant to each page and avoid keyword stuffing. This improves the effectiveness of those tags and will increase the search engine rankings for your keywords.

5 Tips to drive More Traffic

We all look forward to drive more traffic to our website or blog. The topic of driving traffic to your web site or blog is one that always has a great deal of interest. Here are the best 5 tips to help your website or blog with good amount of traffic.

Provide good content:

The content should be relevant and original. The readers should feel something entertaining or useful or both while reading. It is very necessary to update your post at regular intervals, so that readers will know you and come back regularly for fresh updates.

Search Engine Optimization:

Usage of good keywords in a focused niche page or blog will increase the likelihood of it being indexed and found in the search engines. Make sure you have meaningful URLs to begin with. Keep in mind that getting traffic may take time, sometime months. So be patient.

Put your blog or page address in your email signature:

It’s always good to put the signature in your email. When you send or reply to emails, people you correspond with will see that you have a web presence or if they knew already, they may be reminded to go check it out again.

Post comments on a lot of other blogs:

There are lots of blogs which allows you to comment on their post. Most blogs have places for you to leave your name, email and web address when you leave a comment. Always leave a relevant comment on others blog that would help others to get to know you.

Take part in discussion forums:

There are thousands of discussion boards on different topics. Find the relevant topic for your blog or web site and sign up for an account. Be sure to include your web address in your signature. It would help others too to get to know you. If you contribute to the discussion in a meaningful way, other people will be interested and will check out your site.