Category Archives: SEO

New Google Algorithm Changes

We understand that people wants to know how search works. Google has been making a big deal about wanting to be more transparent about its search algorithm. With a control over revealing all the secrets of course, Google has been doing a great job with plenty of algorithm announcements. Recently, the company announced many of the subtler algorithmic and visible feature changes.

Here is the recent list of changes:

Related query results refinements
Sometimes we fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for [rare red widgets], you might not be as interested in a page that only mentions “red widgets.”

More comprehensive indexing
This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.

New “parked domain” classifier
This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically don’t have valuable content for our users, so in most cases we prefer not to show them.

More autocomplete predictions
With autocomplete, we try to strike a balance between coming up with flexible predictions and remaining true to your intentions. This change makes our prediction algorithm a little more flexible for certain queries, without losing your original intention.

Fresher and more complete blog search results
We made a change to our blog search index to get coverage that is both fresher and more comprehensive.
Original content
We added new signals to help us make better predictions about which of two similar web pages is the original one.

Live results for Major League Soccer and the Canadian Football League
This change displays the latest scores & schedules from these leagues along with quick access to game recaps and box scores

SEO for Your Facebook Page

It might be something new to you that your Facebook page is getting indexed by search engines. It helps your customers find your page when they use Google or any other search engines which is very important for your business reputation.

But more than that, search engine optimization for your Facebook page is not something new for you to learn. If you have been doing SEO for your website, the same rules apply to your Facebook page. It is important to start with your keywords, or the search terms that you want to target. Then create content for these keywords.


The only difference is that there are some places within a Facebook page that are more SEO-friendly than others. Today’s post is based on what to do effectively to push your Facebook page up search engine rankings:


Use business name in Custom URL and Custom Tabs
Search engine spiders put a premium on your custom URL, page title and tab title, so be sure to use your business names in all these places. Your customers are going to try and find you using your business name, so promote it like crazy.


Use your Info and About us Tabs
It is within your Info and About Us tabs that you talk about your business and tell people where to find your website, your physical store and just about anything about you and your business. Make sure that you include keywords and search terms in your copy for these two tabs. Refrain from using images as these images are not going to be indexed by search engines!


Mind your Custom Tabs
The truth is that even your wall posts are getting indexed on search engines, but it is temporary. Yet, you should still write your wall posts with SEO in mind. Better yet, take time to create SEO friendly custom tabs. Use your keywords in your headings, bold them in the body of your copy, and include your keywords in titles.


Link Building
With the Panda update, a lot of “experts” are saying that link building is no longer important when it comes to getting higher rankings on search engine. That is simply not true. Even for your Facebook page, getting quality links from different sources is very important to help it ranks well on search engines. Search engine spiders use incoming links to your tabs and Facebook page to gauge just how important and authoritative your page is.


SEO for your Videos and Photos!
Video titles are very important because search engines give it a whole lot of importance. Insert your keywords to a relevant video; put your business name as the file name of your company logo, use filenames that reflect what is in the image or video that you are posting.

Effects of Fresh Content for Small Business SEO

Most people Google to find products they are looking for, and Google’s pushes fresh content, only those businesses with new content make the cut to get on the first page. This becomes a real challenge for some really high quality but small businesses out there. Big companies know all about managing search engine optimization; they have the staff to deal with and get the company noticed. However, small business search engine optimization has become an even greater challenge with the latest updates to Google’s search algorithms.

In 2010, Google released an update dubbed “Caffeine” which sought to deliver faster and more accurate results from the increasingly complex and demanding search environment. While technically providing faster, more comprehensive, and more accurate results, the indexing system had little effect on small business search optimization.


The latest update, however, may prove to be a bit more of a challenge. The goal of this ranking update is to provide fresher content on time-sensitive topics. The search algorithm is supposed to be designed to differentiate between content that needs to be as fresh as possible, and content that is less time-sensitive. Google says this “fresh” content algorithm will affect approximately 35% of searches. Under the new update, a person searching “Olympics” will be given results for the Olympics that are right around the corner, not those from 50 years ago. Content may be only minutes old, and will be listed in order of occurrence.


While all businesses need to be aware of the effect of “fresh” results on small business search engine optimization, it would appear that businesses dealing with rapidly changing technology would be the most affected by the change. Big businesses have more financial leverage and staff to be able to get content out in the front pages of search results. Small businesses need to be aware of the trend and find efficient means of getting fresh content so that they can be front-page news as well.

Hashbang

Does Google crawl AJAX content

How to make Google crawl your AJAX content?

 

User engagement through Ajax based content is the new mantra of today’s web development. Websites that use AJAX to load content are much quicker and provide a better user experience. But the problem of indexing Ajax based web content damages the SEO potential of your website.

 

Being a renowned SEO service provider, we have been dealing with various eCommerce sites that use Ajax for enhancing their usability. Doing SEO for such websites has been a tough job for us. But we have found a successful way out to deal with this problem. Today we will share our SEO experiences for Ajax based content.

 

Why search engine can’t crawl Ajax?

 

Ajax means Asynchronous Javascript and Xml. Web application using Ajax can send and retrieve data from server asynchronously without interfering the display and behavior of the existing page.

 

If you look at the url structure of such application you will notice that in most of the cases it remains same and sometimes followed by a # character with some parameter. So for search engines you are having a single url for all your web content through Ajax. Yet the problem doesn’t ends here. The contents your page is retrieving through Ajax, loads in a specific HTML attribute ( say <div id=”ajax”> –your content — </div> )

If you see the page source of our web page, you will find no content within this attribute except your default one. It’s because the process is asynchronous one. Thus it makes impossible for the algorithm or crawler to find your content and so it can’t be indexed of cached by any existing search engine including Google.
Hashbang
Though technically it is impossible to index Ajax based content but Google is the only search engine that has made a way out. Geeks call it Hashbang. A url bidirectional method between #! to escape_fragment. A live example can be seen in every Twitter url structure.

Let’s discuss how you can set up your hashbang url as an OnPage seo factor.

 

  • 1. Set up your ajax based content url structure as domain.com/ajax.php#!content1 where content1 is the ajax function parameter.
  • 2. Set up an addition page as domain.com/ajax.php?_escaped_fragment_=content1
  • 3. Make sure that both the url have same content. The first one is for the user and the second one is for the search engine.

 

How it works?

 

When Google finds any hashbang url structure, it understand that the page is serving an Ajax based content which can’t be readable. So it automatically makes a bidirectional transition and search for the content through a predefined key _escape_fragement along with the parameter as shown above.

 

If it can find any content over there then it assigns that content to your hashbang url structure. Thus you can have a different url along with content for every ajax based operation only if you like them to be indexed.

 

A detail report can be found in http://code.google.com/web/ajaxcrawling/docs/specification.html
Hope this will help you to make your ajax based application crawlable by Google.

 

How to judge your Keyword for SEO?

Keyword research is the most important and valuable part of SEO. It’s the basic foundation of your SEO architecture.  Choosing right keyword can boost up you sales figure whereas the whole set of SEO process becomes worthless if keywords are not chosen wisely.


Being an Internet Marketing professional, i usually like to share and exchange views about SEO trends and search pattern within the industry. While doing so I have witness that many webmasters are keener towards link exchange and collecting referrals rather than spending quality time on keyword research. This doesn’t mean that I am opposing link building. What I would like to convey is – if you bow a mango seed than you can’t expect guava from that, no matter how much of fertilizers you have used over there.




So, it is essential to fix you goal first and then choose the best valuable keyword that can prove to be worthy. But the question comes- how to choose a valuable keyword?


1.Think as a Consumer:

Pretend yourself to be a consumer of your product. Forget the fact that you own the site. Just ask yourself:

  • a)      Is the keyword relevant to the product or services offering over the site?
  • b)      Will searchers who find your site through this term find the likely answer to their implied questions?
  • c)      Will this traffic result in financial rewards/

If you can hear the YES from the core of your heart then go for it. Otherwise try some different set of keywords.


2. Check out paid listing competition in major search engine:

Search engine data analysis revels that paid listing contributes around 88% of total online marketing expenditure. Thus following through prevailing competition of display ads in SERP you can judge the value of your keyword. Basically, many search ads means a high value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.


3. Look out local and global search volume in Google Adword Tool or Bing Adcenter.

Google Adword Keyword tool is meant for helping webmasters in Keyword Analysis. Using this tool, you can have an approximate idea about your keyword search volume. Google Adword Tool even provides geographical based information about all those alike keywords that resembles your desired one. Similarly you can also try for Bing Adcenter data for more clear view about consumer search pattern.


4. Use Google Insight for comparing search volume pattern

Google Insights for search is meant for comparing search volume patterns across specific regions, categories and time frames. It provides an idea about the consumer demand pattern throughout the year, so that you can choose the best suitable timeframe and location for your product marketing. Check out your competitors using Google search operators:A search operator adds additional parameter of exact match in Google SERP output. Operators like allintitle:, allinurl: etc helps in identifying your exact competitor. Using Alexa Global rank, you can have an idea about your competitor’s online traffic data. Thus it will guide you in deciding which keyword we should follow and which not to.


Above all I would like to say that Keyword research is all about utilizing your marketing common sense based on statistical data analysis. But always be sure about what you are heading up to.

Google’s Ranking Factors – an insight

Ranking factors are the parameters which decide whether a website is valuable enough for 1st page listing of SERP or not. Unlike other search engines, Google has its own SERP ranking factors. Being the major contributor of web traffic, Google SERP ranking is the most desirable outcome of SEO. Therefore today we will have a discussion over Google’s Ranking Factors.

 

Based on correlation data analysis from our successful client’s websites along with other competitive domains, we have came across some vital SEO statistics that directly affects Google’s SERP Ranking.

 

For simplicity, we have focused our analysis over few important factors like Page authority, Domain name, Backlinks and Response Time, by assuming all other factors as constant.

 

1. Page Authority:

Page Authority is directly correlated with domain age. The more the older your domain will be the more authority trust it will have. So if you are planning to build a website then the first things you need to do is purchasing the domain as early as possible. You can also acquire an older domain if possible.

Correlation Score: 0.3

page authority correlation factor

 

2. Exact Domain Name Match:

Domain name plays a very crucial role in today’s Google SERP ranking. If you go through Google search result for any competitive keyword, you will notice that most of the results are having keyword in their domain name or url structure. As per Google’s point of view, a keyword ( say Indian seo company) based domain name (say “indianseocompany.co.in“) can be more trust worthy for delivering relevant information (say SEO services based in India) rather than any “abcd-xyz.com“(by neglecting all other SEO factors).

So always try to use Keyword based domain name while choosing your domain. You can also take help from any seo friendly domain name suggestion tools for choosing your desired domain name.

Correlation Score: 0.25

domain name correlation factor

 

3. Linking Root Domain:

Link structure and referrals contributes a lot in Google SERP Ranking. We have seen webmaster’s concern about collecting backlinks from other domains. But the best effect of backlinks comes from link through root domain. A broad diversified list of root domains referring to your website can add a valuable SEO credit which inturn boost up your keyword ranking.

Correlation Score: 0.22

linking root domain SEO correlation

 

4. Response Time:

Website loading time or response time is another important aspect of Google SERP Ranking. Visitor’s Bounce Rate highly correlated with Response time. Faster response time increases user’s interest for page view thereby reduces your website bounce which in turn creates a positive impression for search engines. We have noticed that websites with low loading time ranks higher than that of similar type of websites with high loading time.

So it is advisable to use css instead of images. By using HTML 5 we can do a series of operation which reduces the need of images and animated flash. Don’t use unwanted elements like external ads, using huge jquery elements which can be compromised or using a series of style sheets etc.

Correlation Score: 0.20

response time SEO correlation

 

Overall statistics about the contribution of Ranking factors in Google search result is as follows:

 

Ranking factor contribution on Google SEO

Parental Controls to Tweet Links

Twitter has added a parental control to links within tweets as “possibly sensitive.” The company announced late Thursday that there is a new addition in the Twitter streaming API that will show up whenever a tweet contains a link, giving Twitter users the option to be warned before they click links that might be too sensitive to view in workplace or in public or for children.


The new feature is in the testing phase and not yet functional. According to Twitter representative Taylor Singletary, “In the future, we’ll have a family of additional API methods & fields for handling end-user ‘media settings’ and possibly sensitive content.”


Twitter reps say the company is not intend to censor material. But according to Twitter’s media policy document, the company will “remove media that might be considered sensitive such as nudity, violence, or medical procedures.”

SEO Benefits Using URL Shorteners

Today, we live in a world of micro blogging, social networks and communities where every character has limitation. There are many url shorteners used to make the long url cut short to limited characters. Some well-known url shorteners are bit.ly, tinyurl.com, short.ie. and so on. Some services are offered by big web players like Google as goo.gl with some sites like Twitter micro blogging with twurl or tweetburner.


According to an article on Search Engine Watch, link-building efforts may be improved by goo.gl, as more links are shared on social networks and click-through rates increase. “Goo.gl could work into Google’s ranking algorithm and become a factor in real-time search results and possibly even regular search results if the shortener proves popular,” the website added.


There are many who uses the url shorteners in different places. But still some question arises. Whether shortened links used in your webpages are a threat to Search Engine Optimization? Or is that just a misinformation? Do URL shorteners pass anchor text? Google’s Matt Cutts addressed the issue in a past video posted to Google’s Webmaster Help YouTube channel stating – “Custom URL shorteners are essentially just like any other redirects”. He explains- “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass Page Rank to the final destination.” He continues. “The Page Rank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.”

Steps to Select Keywords

SEO can be exciting and the work can be easily achievable even for a small team. Many times it is noticed that even though having a website or a blog, not much time is spent on SEO. Hence, our effort does not pay off.


It’s natural for a company to think that they have the best insight where relevancy or targeted keywords are concerned. But, in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. Therefore, it’s very important to do sanity check to find out which keywords actually work best for your product or service.


Here are few steps to select the right keywords:


Own Brand Terms


Create your brand name. So first you should search for your brand name and see where you rank. f you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).


In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.


Get Keyword Suggestions


Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. While adding keywords in the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.


Beat Competitors


Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Check if you have missed out any important keywords.


Narrow Down Keyword List


Compare your resulting keyword list by relevancy, competition, search volume and current status. Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. Look at global monthly searches and competition.


Plan to Rank the Targeted Keywords


Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.

SEO Marketing Knowledge

SEO Marketing Knowledge

Search engine algorithms are on a rapid change! This is for all SEOs that you need to keep yourself updated about what all are happening around you across the web. knowledge is power, when it comes to optimizing your website. SEO actually doesn’t have any fixed There are many methods when it comes to internet marketing. The most important is keeping you updated. Google, for example, changes things at regular intervals. Because of this, many webmasters sometimes fail to meet high ranking targets.


Firstly, you need to fix up your target and set a goal. Next, you need to do ample research in the field of promotion and marketing. This takes time to be an expertise in this field. Building back links is one of the most important parts of SEO. Optimizing your website content is next in line for the key to success. A relevant and original content will ensure the readers to find your site and continue to return. Not only that, they will also want to link to you which would help to increase more back links. All this must be done with perfection by targeting just the right keywords to set you above the competition and place you high are the search results.