It might be something new to you that your Facebook page is getting indexed by search engines. It helps your customers find your page when they use Google or any other search engines which is very important for your business reputation.
But more than that, search engine optimization for your Facebook page is not something new for you to learn. If you have been doing SEO for your website, the same rules apply to your Facebook page. It is important to start with your keywords, or the search terms that you want to target. Then create content for these keywords.
The only difference is that there are some places within a Facebook page that are more SEO-friendly than others. Today’s post is based on what to do effectively to push your Facebook page up search engine rankings:
Use business name in Custom URL and Custom Tabs
Search engine spiders put a premium on your custom URL, page title and tab title, so be sure to use your business names in all these places. Your customers are going to try and find you using your business name, so promote it like crazy.
Use your Info and About us Tabs
It is within your Info and About Us tabs that you talk about your business and tell people where to find your website, your physical store and just about anything about you and your business. Make sure that you include keywords and search terms in your copy for these two tabs. Refrain from using images as these images are not going to be indexed by search engines!
Mind your Custom Tabs
The truth is that even your wall posts are getting indexed on search engines, but it is temporary. Yet, you should still write your wall posts with SEO in mind. Better yet, take time to create SEO friendly custom tabs. Use your keywords in your headings, bold them in the body of your copy, and include your keywords in titles.
With the Panda update, a lot of “experts” are saying that link building is no longer important when it comes to getting higher rankings on search engine. That is simply not true. Even for your Facebook page, getting quality links from different sources is very important to help it ranks well on search engines. Search engine spiders use incoming links to your tabs and Facebook page to gauge just how important and authoritative your page is.
SEO for your Videos and Photos!
Video titles are very important because search engines give it a whole lot of importance. Insert your keywords to a relevant video; put your business name as the file name of your company logo, use filenames that reflect what is in the image or video that you are posting.
Most people Google to find products they are looking for, and Google’s pushes fresh content, only those businesses with new content make the cut to get on the first page. This becomes a real challenge for some really high quality but small businesses out there. Big companies know all about managing search engine optimization; they have the staff to deal with and get the company noticed. However, small business search engine optimization has become an even greater challenge with the latest updates to Google’s search algorithms.
In 2010, Google released an update dubbed “Caffeine” which sought to deliver faster and more accurate results from the increasingly complex and demanding search environment. While technically providing faster, more comprehensive, and more accurate results, the indexing system had little effect on small business search optimization.
The latest update, however, may prove to be a bit more of a challenge. The goal of this ranking update is to provide fresher content on time-sensitive topics. The search algorithm is supposed to be designed to differentiate between content that needs to be as fresh as possible, and content that is less time-sensitive. Google says this “fresh” content algorithm will affect approximately 35% of searches. Under the new update, a person searching “Olympics” will be given results for the Olympics that are right around the corner, not those from 50 years ago. Content may be only minutes old, and will be listed in order of occurrence.
While all businesses need to be aware of the effect of “fresh” results on small business search engine optimization, it would appear that businesses dealing with rapidly changing technology would be the most affected by the change. Big businesses have more financial leverage and staff to be able to get content out in the front pages of search results. Small businesses need to be aware of the trend and find efficient means of getting fresh content so that they can be front-page news as well.
Today, we live in a world of micro blogging, social networks and communities where every character has limitation. There are many url shorteners used to make the long url cut short to limited characters. Some well-known url shorteners are bit.ly, tinyurl.com, short.ie. and so on. Some services are offered by big web players like Google as goo.gl with some sites like Twitter micro blogging with twurl or tweetburner.
According to an article on Search Engine Watch, link-building efforts may be improved by goo.gl, as more links are shared on social networks and click-through rates increase. “Goo.gl could work into Google’s ranking algorithm and become a factor in real-time search results and possibly even regular search results if the shortener proves popular,” the website added.
There are many who uses the url shorteners in different places. But still some question arises. Whether shortened links used in your webpages are a threat to Search Engine Optimization? Or is that just a misinformation? Do URL shorteners pass anchor text? Google’s Matt Cutts addressed the issue in a past video posted to Google’s Webmaster Help YouTube channel stating – “Custom URL shorteners are essentially just like any other redirects”. He explains- “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass Page Rank to the final destination.” He continues. “The Page Rank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.”
SEO can be exciting and the work can be easily achievable even for a small team. Many times it is noticed that even though having a website or a blog, not much time is spent on SEO. Hence, our effort does not pay off.
It’s natural for a company to think that they have the best insight where relevancy or targeted keywords are concerned. But, in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. Therefore, it’s very important to do sanity check to find out which keywords actually work best for your product or service.
Here are few steps to select the right keywords:
Own Brand Terms
Create your brand name. So first you should search for your brand name and see where you rank. f you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).
In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.
Get Keyword Suggestions
Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. While adding keywords in the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.
Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Check if you have missed out any important keywords.
Narrow Down Keyword List
Compare your resulting keyword list by relevancy, competition, search volume and current status. Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. Look at global monthly searches and competition.
Plan to Rank the Targeted Keywords
Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.
Today, Internet plays a critical role in the way people look for information. Press Release service is an unique way to spread the word about the development in your organization, expansion in service offering, corporate tie-ups or similar major events. Press Release service is adopted by many industry experts and specialists as it creates a buzz, easy publicity and augments branding. Ideally, through Press Release distribution, one aims to get picked up by major news sources, reporters and news aggregators.
It is though advisable to hire such a person who has the expertise skill to write press release and publish it in the right places. There are many advantages of Press Release Distribution. Below mentioned are few benefits which I find to be the top benefits.
Internet traffic: Press Release helps to increases visibility for your business name. Business presence on the internet is very important now-a-days. Your customers may visit your website for more information and thus increase the potential for sales.
SEO Advantage: Press releases also help in search engine optimization (SEO). This is because the press release is featured on the search engine page result as a headline and your PR might turn up in Google News etc. Most of the time news items remain on top of the search engine results.
Increase Back Link: When your press release is on the web, you may additionally get the benefit of back links. This means that your link is viewed by many and is followed by other portals, too, that link back to your website. This helps in improving your position on the search result pages.
Cost-Effective: If you compare the cost of other marketing and advertising techniques, press release stands to be much cost-effective.
If you have a newsworthy item or plan to get Press Releases done professionally , check out our Press Release Packages here .
Without a good SEO plan your website is just not enough to grab the traffic. There are few tricks that should be kept in mind to get you moving in the right direction and improve your search engine rankings and increase traffic to your website.
SEO starts with a solid keyword research and sorting. So you should keep patience and do hurry to implement ideas. Keyword research for effective SEO results needs an intelligent calculation. There are lots of best possible tools to perform keyword research for a strong search engine optimization. Google Keyword Tool, Google Insight and Google Suggestions are few to suggest.
SEO based content writing is the best element on a live web page. Both, search engine crawlers and human beings love to read original and relevant content filled with useful information. However; there has to be an efficient use of SEO content writing techniques as well. A smart and optimized piece of content contains the right balance of the keywords throughout.
Search Engine Crawler reads only the HTML of the web-page and so it must be properly optimizes to guide the crawlers to the right areas and content of the website. Put the keywords in the title, description, and add more keywords in the keywords area. Do not forget to put H1 to H6 using the keywords. Alt Tags must be placed on the images wherever possible.
It’s always important to write articles and press releases about your website, its products and services. Submit the articles into as many article submission and press releases into major press releases websites. Do not forget to leave anchor texts so that readers can come to your website as well. This practice is easy and very effective. It helps the website gets crawled by the search engines within two days which reinforces the natural ranking of the website.
Social bookmarking activities are very important. Bookmark your own articles and press releases, make friends, and share your bookmarks. Social bookmarking websites are very well optimized and are cached by search engines everyday. If your website’s content, link, etc is bookmarked on these sites then you can expect your website to get cached by Google within twenty-four hours as well.
WordPress is one of the best CMS platforms used by many webmasters across the web market. Embedded with several features and plug-ins, it is easy-to-use and also search engine friendly. An open source CMS platform, WordPress offers various benefits to a website making it more luring for the search engine bots to visit the site and index it quickly. Here are a few On Page SEO tactics that you can follow on your WordPress website:
1. Add decent title tags for all the posts.
2. Important keyword should be tagged with an H1, H2 or an H3 tag.
3. Add a competitive keyword to your title and body description.
4. Add bold tag to your major keywords.
5. Add your major keywords in the first and last sentences of your web content.
6. Check your keyword density in your webpage.
7. When adding images, make sure you add the “Alt tag” along with your main keyword.
8. Internal linking is another very important on-page SEO tactic.
9. Turn-on the PingBack and the Trackback options in your website.
10. Make sure you activate the “No-follow” option to the affiliated links.
A title tag is the line of text that is usually displayed at the top of the browser window. Title tags are one of the most important SEO tags for any site.
The limitation length of a title tag to be displayed is between 60-70 characters for most search engines. If your title tag crosses 70 characters limit, your title will be cut off to its limitation on the search results page. So it’s very important to think of a good and relevant title tag that would suite the purpose.
Search engine spiders determine the page topic with the title tags. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. Remember, the text included in the title tag is also the text that will appear in the SERPs (search engine results pages).
For example, let’s say you have a SEO site in India which deals in SEO service. You’ve selected SEO service to be your main keyword. So using “seo services in India” is the most relevant keyword that could be used in the title tag. Since the title is the first factor, the spider will crawl it first, will “read” it and then examine the rest of the page finding the keywords used in other places on the page to determine how relevant the title is to the rest of the content. If the content, H tags, and title tag all relate—you’re in business! This is why it’s so important to target the most critical keywords in the title tag.
Follow this tactic, and create unique titles that are relevant to each page and avoid keyword stuffing. This improves the effectiveness of those tags and will increase the search engine rankings for your keywords.
Google is looking more at social media these days. There has been an increased importance of links which are placed through social media websites as Facebook and Twitter, where shortened URLs are extremely used. So many webmasters are concerned about how Google treats short URL’s in terms of SEO.
Matt Cutts recently addressed in a video that custom URL links functions like any other URL. He also confirmed that there is no negative impact on a company’s search engine optimisation. He also added, “If we try to crawl a page and see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners, like bit.ly or goo.gl, will do, if we see that 301, then that will pass PageRank to the final destination.” So, in general, there is no harm in using short URL’s.
He also added that in Twitter’s web pages many links are nofollow link. So those links that are on web page may not necessarily flow PageRank, but those links might be found in some other way – maybe a data feed or something like that.
Recently, in a well known forum thread, a nice question has been raised on how much free SEO advice you would give away, before asking money from your clients. According to my experience, there are many people who will give up some time for free SEO advice and help while few will charge money for any type of SEO advice.
People those who charges for SEO advice, are often seen to have made a name in the industry. But those who are new and do not have a proper proven track records do not mind on sharing free SEO advices to earn the trust of their clients. Though exceptional cases are their and it varies person to person. Whatever may be the consequences, there are always a positive and negative side.
Before sharing SEO advice to clients one should understand the limitation. A little advice can go a long way but never share your SEO strategies and secrets away. If you give away too much advice for free before getting hired there is a high chance that the client may finally decide to go solo with your free advice. Sometimes you have to give a prospect advice just to get them thinking about SEO the right way to allow you to work with them. If you don’t share that before you start then you might have a client who is unhappy with you. It should also depend on how much the business is worth, if a client is going to spend a lot of money, and/or you think there are good referral opportunities, sometimes you have to play the odds and sacrifice a little more of your time for the client.
Last but not least, like everything in this world, its all about give and take. To secure your business you need to give some time for free advice to your clients to show that you know what you are talking about. But still there is a fine line between giving advice and actually telling them what exactly needs to be done.