Tag Archives: search engine

Google+ Project Unleashed

The search engine giant Google finally answers to Facebook with Google+. This social networking site is currently in “limited field stage”. The Google+ project brings friend streams, group video chat and group messaging to Google’s millions of users. Google+ invites have not been available to the public, but apparently Google is prepared to test the service with a larger group. Google+ users will find a button that allows them to invite their friends on the Google+ Stream page. Invites are also available if a Google+ user shares content with a non-user via email.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. To bring the nuance and richness of real-life sharing to software including you, your relationships, and your interests Google+ have a lot to offer.

Are you on Google+? Have you got a Google+ invite yet? Let us know what you think of Google’s social service in the comments.

Steps to Select Keywords

SEO can be exciting and the work can be easily achievable even for a small team. Many times it is noticed that even though having a website or a blog, not much time is spent on SEO. Hence, our effort does not pay off.

It’s natural for a company to think that they have the best insight where relevancy or targeted keywords are concerned. But, in reality, the way people search for a keyword may not match up with how you would expect your product or service to be found. Therefore, it’s very important to do sanity check to find out which keywords actually work best for your product or service.

Here are few steps to select the right keywords:

Own Brand Terms

Create your brand name. So first you should search for your brand name and see where you rank. f you don’t rank for your brand name, this is the first thing to go after. In most cases, this is a very easy step; you’re probably already there. If you have competitors ranking on Page 1 for your brand, you want to force them out and own this space (the search engine algorithms are now allowing a brand to own the full first page of results).

In addition to your brand name, make sure you own all terms associated with your brand name, like your brand-specific product names, as well as your management team’s names.

Get Keyword Suggestions

Add your URL, relevant keywords and competitors’ URLs to a keyword suggestion tool and get a list of recommended keywords. While adding keywords in the suggestion tool, make sure to include a range of head terms, mid-terms and long-tail keywords.

Beat Competitors

Identify your competitors’ target keywords by adding their homepage URL to your keyword suggestion tool. Validate your own keyword list against your competitors. Check if you have missed out any important keywords.

Narrow Down Keyword List

Compare your resulting keyword list by relevancy, competition, search volume and current status. Start by narrowing your keyword list to only the relevant ones. Check to see which keywords you’re already ranking for. Look at global monthly searches and competition.

Plan to Rank the Targeted Keywords

Take these top target keywords and build an SEO campaign around them. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.

Google Doodle

Doodles are simple drawings that can have concrete meaning or may just be abstract shapes. Some popular kinds of doodles include cartoon versions of teachers or companions in a school, famous TV or comic characters, invented fictional beings, landscapes, geometric shapes and patterns, textures, banners with legends, and animations made by drawing a scene sequence in various pages of a book or notebook.

Google has had many logos since its renaming from BackRub. The company also includes various modifications and/or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events. These special logos, some designed by Dennis Hwang, have become known as Google Doodles.

The first Google Doodle was created in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. Hwang has been designing the Google Doodles ever since.

Secure Your Rankings after Latest Google’s Updates

There was drop by rank for many websites after Google Panda is updated. Though Google had a long official discussion related to this topic. The result of the discussion reveals things that you can do to get back your ranking on Google.

Google’s new algorithm targets low quality websites. According to Google probably low websites are those:

1. Website not having enough content to be useful.
2. Poorly written content on website.
3. Content copied from some other sites.
4. Website content is not useful

So it’s understandable that with Google’s latest update is not enough to have unique content on website. It also does not help with many unique words on your web pages. Whatever the reason may be your content should be useful to your visitor. So it’s very important to evaluate all your content from the site to improve the overall quality of the pages in your domain. Even moving or removing low quality pages to a different domain could help your ranking for higher quality content.

To make sure that Google does not penalize you there are several things you can do to avoid such penalization:

1. Improve poor quality pages and the content to make more useful to your visitors.
2. Make sure to have hassle free navigation and have a professional design.
3. Web Pages mainly consisting of ads are considered as low quality by Google.
4. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Last but not least, search engine optimization is not about getting high rankings for every possible keyword. It is about getting high rankings for the right keywords and meeting the expectations of the website visitors.

SEO Is More Demanding Than Before

There are many people still now who does not understand the true meaning of SEO. So the pessimist in the SEO industry do not loose an opportunity to declare SEO as dead whenever there is an update in the search engine algorithms. At least the last few such update have raised the same kind of voice by few from SEO industry. Before, I explain to the fact that SEO, today, is much more demanding than ever before, let me assure you all that SEO is very much alive and would remain the same as long people would use search engines to search for quality result.

Google, of very recent, has been very strict to low quality content, spam links, or other ways used to go against their rules and hamper the display of quality results. Now, this has been taken negatively by few people that SEO is dead and no longer going to work. But, then, according to me if such result in ranking is creating confusion in people mind, then it proves the organic search has much important role to play where entire online marketing is concerned. In order to get ranked in organic search, your site needs to be optimized. Therefore, it proves that SEO is very much needed.

Hence, SEO will always be demanding. SEO is not dead but has become more challenging to gain its true place in the entire online marketing process. SEO now demands a quality web presence along with a rich quality content website.

Effective SEO

A good and effective SEO involves focused strategic drives that results to real traffic. We are known as the SEO Company since years like many SEO companies in India and abroad, while our difference from them lies in the distinctive way of building SEO strategies. Being a reputable SEO company in India and having worked on different types of clients… different genre of industries… and different level of competition we have understood that BEING FOCUSED is one of the most important thing for SEO. Once you lose sight on your specific strategy, you are most likely to end up with fruitlessness, whereby the work being accomplished without delivering what the client is actually looking for – i.e. CONVERSION.

A good SEO will only stay focus on ranking a site in Google’s top results to generate real traffic, which implies giving a hike to the company’s sales! Well, now here’s something very important to be kept in the forefront of your mind. It is not always that “sales” is what your client would look for. You might come across assignments involving tasks to increase subscription, signing up for campaigns, answering surveys or polls etc. Strategies should be tailored accordingly and most importantly sticking to the well built strategies!

We, as an SEO company, have works because website owners require a way to be ranked in good position in the search engine results pages. The target should be getting a good volume valuable traffic.

Importance of content for SEO

SEO, the abbreviation used for search engine optimization, is a technique of enriching the websites for better traffic. This method involves the improvisation of the websites as a whole, so that the search engines can locate them easily and rank them among the top 10 websites. But, it is noteworthy that the search engines do not crawl over page layouts or graphics used in a website; therefore, to generate traffic, good content is an absolute necessity.

Content is the first thing a webmaster should look into, while developing a website. It is only through a well written content that the potential of the website can be established. Through the content, the web masters can show that they have something significant to offer, and thus attract the mass.

We are a renowned SEO company in India. we have a dedicated team of SEO content managers who can put life to your site.

Our SEO Services

If you have your own business website you must have spared a thought over escalating your volume of web traffic. You are amongst one of your thousand competitors who have been thinking the same. If you are looking for professional SEO, fact remains that you can get loads of SEO companies in India guarantying you on top rankings of your website. Misconception lies here!

Having worked as an SEO company in India, providing affordable SEO services to clients all over the world we would not hire any SEO professional who guarantees that s(he) would take our site to the top! Search Engines have never disclosed how to manipulate their bots. Its all about implementing right strategies tailored according to the need of your website and industry that success will come eventually – not overnight!

Here’s an experience that we want to share with you to make things clear.

On one of our recruitment processes in the year 2009 we came across two people, each of whom seemed to be very confident with right kind of knowledge we were looking for. We interviewed both SEPARATELY showing two different sites on real estate and wanted to judge their degree of confidence on optimizing each of these sites with the keyword “Real Estate in India”.  Both the guys had been interviewed separately as said before. Ironically both of them guaranteed that they could make their respective websites stand on top position on Google. This means two websites should come in Rank 1 on Google for the same keyword! We left you with one simple question here… “Is this possible?”

Through out our 6 years of SEO journey we have never committed any client for ranking their sites no Google Rank 1, although we have achieved rank 1 for almost all sites we have worked for more than one keywords each site. We guarantee to make your site stand in the first page of Google effectively along with 10 others. Being an SEO company in India, providing affordable SEO services to global clients for over half a decade, our strength lies on our efficiency of analyzing your competition and suggesting you with most effective keywords that can drive you with real traffic.

Google Page Rank

Google Page Rank not connected to ranking

It’s been a long time from now that the SEO professionals are aware of the fact that Google page rank is not connected to ranking. Of very recent, John Mu one of the employees of Google posted the following stating that “We do Toolbar PageRank updates 3-4 time a year but to be honest, it’s not something that you need to wait for. The PageRank shown in the Toolbar is an older snapshot of the PageRank that we use internally (which is continuously updated). Changes in Toolbar PageRank will not change anything with your site’s crawling, indexing, or ranking, so as a webmaster, I’d strongly recommend focusing on something else.”

Google is tagging hacked sites

Google provides new hacked site notifications in search results

Google is looking for sites more effectively these days. Very recently there has been an announcement from the desk of the giant Search Engine – Google that it will be labeling sites that it thinks have been hacked or compromised.

Google will label any site in the search results that has been hacked or compromised with a notification that “this site may be compromised“. Clicking on this text notice will redirect you to a page on Google that informs the Webmaster how can the problem be resolved. This notification was added to the Google’s search results on Friday, December 17, 2010. Google has been providing malware notifications for years, which also involved a distinctive warning page, but this newly expanded feature helps users avoid sites that may have been compromised or hacked by a third party, typically for spam.

Google says, “when a user visits a site, we want her to be confident the information on that site comes from the original publisher.”

The site is listed among seo resources in the directory of seo links.