Alexa Rank is a toolbar, which shows the ranking of websites or blogs. The ranking is done on the basis of the density of traffic by counting the number of visitors at a particular time.

Installing Alexa Toolbar is recommended because the bloggers and advertising companies’ gives importance to Alexa Rank to decide whether a review to be obtained for the said blogs or websites. High number of Alexa rank of a website seems to be important just because, the advertising companies rely on this ranking to determine the cost for placing advertisements in the concerned websites.


It’s quite easy to get started. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar. This toolbar offers a search function but it mainly displays the rank (at a global level) of the visited site. The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser (be it Internet Explorer or Firefox) that has the Alexa toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from the entire Web user who has the Alexa toolbar.


With Alexa, the smaller the numerical ranking, the better. Most people say that if you manage to make it in the top 100,000, it is a sign that your site enjoys quite heavy traffic.